>> CHEEKYBINGO.COM
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The Brief
This was an integrated campaign for Cashcade’s new online bingo site called Cheeky Bingo. The target audience was women and stay at home mums. We created 3 different types of characters:
Concept 1
Cheeky the Bingo Ball:
Bringing the bingo balls themselves to life. Our bingo ball girl characterizes everything that Cheeky Bingo stands for: flirty, fun, warm and up for a laugh. The TV ads capture her personality and allow her be the star.
We delivered: Branding, TV and online
>> INTEGRATED CAMPAIGNS
Westfield >>
HTC >>
PES >>
Cheeky Bingo >>
Isklar >>
Moss >>
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P&G >>
Diageo >>
Samsung >>
Casio >>
M&S >>
Starbucks Via >>
Gaviscon >>
Feasters >>
Brompton >>
Jazz FM >>
Samaritans >>
Football Manager >>
Elan Money Magazine >>
Concepts >>
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>> DIGITAL
T-Mobile >>
Virgin >>
Maltesers >>
Tesco >>
Bold Fusion >>
Shell >>
Skin Matters >>
Quiet Storm >>
Sega >>
eDMs >>
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>> TV
Showreel & TV/Print Campaigns >>
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>> ILLUSTRATIONS
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m: 07977 149 091 // e: the_uddin@hotmail.com
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