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>> CASIO
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Casio Collection: Interactive billboard
Casio are a classic digital watch brand, well known for being among the pioneers of the digital watch with gimmicks. Today they have a strong brand as well as a significant retro presence.
This Interactive billboard advertisement captures the resonant imagery of the classic Casio. Further, it illustrates both how the Casio style stands the test of time, never going out of fashion and that they are pioneering innovators.